Concept / UX / Art direction /  Design

Liberty of London is a British institution and heritage brand. When they came to us with a request for a responsive e-commerce site (jump for joy!) it was really important to us to surface its history (did you know that the store is built from the remains of two 19th century ships?) and blend its rich fashion editorial content in with all the delightful quirkiness you find when you walk around in-store. We also wanted each Liberty experience to be personalised, like a personal shopper, so once you're logged in, you'll find products and content you might love based on your browse and purchase history surfaced to the top.